Comparison
Trade PPC-first positioning and beta AI summaries for a unified analytics workspace built around SEO, content, and the GA4 plus Search Console workflow your team already runs.
Why Serpitis
Swydo is shaped around PPC and performance reporting, with strong white label and combined data widgets. SEO and content teams who live in GA4 and Search Console end up reading their data through a paid-media lens, while AI summaries are still in beta. Serpitis is built for that organic reporting workflow.
AI Playground ships as a stable core surface rather than a beta AI summary feature layered on existing reports.
Visual reporting workflows replace per-data-source scheduling, so cadence and delivery live on a single canvas.
GA4 and Search Console depth is the primary product focus, not a side widget inside a PPC-first product.
Side by side
A side by side look at how Serpitis compares with Swydo on the capabilities modern marketing teams rely on every day.
| Capability | Serpitis | Swydo |
|---|---|---|
| Pricing model | Flat workspace plan | Per data source tiers |
| Entry price | $59 / month | $69 / month (€69) for 10 data sources (monthly billed) |
| Google Search Console | ||
| Google Analytics | First class data source | Generic connector |
| AI Playground (natural language to chart) | ||
| AI written report summaries | Beta only | |
| Recurring reporting workflows | Visual workflow builder | Automated email schedule |
| White label reporting | Branded PDF and CSV | Full white label and custom domain |
| Combined data sources widget | ||
| Team activity audit log | ||
| SOC 2 compliance | On the roadmap | |
| Domain locked workspace access | ||
| Free trial | 7 days | 14 days, no card |
Pricing
Both plans below are publicly listed entry tiers. Use them to compare what is actually included before scaling up.
Swydo
$69per month (€69), billed monthly, 10 data sources
Serpitis
$59per month, 7 day free trial
Why teams switch
The patterns we hear most often when teams move their reporting into Serpitis.
Native metrics and dimensions for organic traffic, content, and conversion analysis instead of a PPC-style schema.
Search visibility, queries, and pages live next to GA4 in the same workspace, not behind a side widget.
Pull lifecycle email engagement alongside organic data to round out the non-paid marketing view.
Describe the metric, dimension, and time window and the workspace returns a validated dashboard output.
Generated summaries flow into branded PDF and CSV exports as a default behavior, not a beta toggle.
AI outputs ship into recurring reporting workflows so insight production stays connected to delivery.
Compose scheduler, page, and email nodes to define cadence, audiences, and delivery on a single canvas.
Team activity tracking surfaces who shipped what and when, removing guesswork during agency-wide reviews.
First user from a domain owns the workspace, preventing parallel signups and tightening centralized access control.
Day to day
How the workspace looks once your team is inside it.
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FAQ
Common questions teams ask while comparing Serpitis and Swydo for reporting, analysis, and recurring workflow management.
Yes. Swydo is shaped around PPC and performance reporting, while Serpitis is built around the GA4 and Search Console workflow that SEO and content teams use every day, with AI generation included in the core plan.
Swydo Base starts at $69 per month for ten data sources and scales by source count. Serpitis is a flat $59 per month Starter plan that includes ten dashboards, AI Playground, and recurring reporting.
Serpitis supports branded PDF and CSV exports with your logo, color, and naming. Swydo offers a deeper white label with custom domain, so agencies that require a fully white labeled portal still see real differentiation there.
Most teams rebuild reports in Serpitis using AI Playground prompts. Because outputs are generated from natural language, replicating an existing Swydo layout is faster than recreating it data source by data source.
Yes. AI Playground reads from your connected Search Console and GA4 properties, plus Klaviyo if connected, and produces structured charts and summaries grounded in that data rather than beta-tier commentary.
Connect your data, generate reporting outputs with AI, and ship recurring reports from a single team workspace.