Comparison
Trade an enterprise data engineering platform priced in flexpoints for a reporting workspace where AI generation, dashboards, and recurring delivery actually fit a marketing team's day.
Why Serpitis
Funnel.io is built for enterprise data engineering, with 500 plus connectors, a Data Hub, and attribution modeling priced through a flexpoint usage model that starts at $200 per month for Starter. Serpitis is a modern reporting workspace built for marketing teams that need dashboards, AI generation, and delivery without standing up a data engineering practice first.
Serpitis is reporting first with native dashboards, instead of an ETL first platform that hands BI off to a downstream warehouse or visualization tool.
AI Playground generates chart ready answers from plain language prompts, while Funnel.io ships data engineering features rather than an AI generation surface for reporting.
Flat $59 per month workspace pricing replaces flexpoint usage math that starts at $200 per month for Starter and scales with consumption.
Side by side
A side by side look at how Serpitis compares with Funnel.io on the capabilities modern marketing teams rely on every day.
| Capability | Serpitis | Funnel.io |
|---|---|---|
| Product surface | Reporting workspace with dashboards | Enterprise ETL and measurement platform |
| Pricing model | Flat workspace plan | Flexpoint usage based |
| Entry price | $59 / month | From $200 / month Starter (only annual rate published) |
| Google Search Console | Via connector and warehouse | |
| Google Analytics | Via connector and warehouse | |
| Native dashboards | ||
| AI Playground (natural language to chart) | ||
| AI written report summaries | ||
| Recurring reporting workflows | Visual workflow builder | Schedules and BI exports |
| Branded PDF exports | ||
| Attribution and MMM modeling | ||
| SSO and SOC 2 | On the roadmap | |
| Free trial | 7 days | Free trial of paid features |
Pricing
Both plans below are publicly listed entry tiers. Use them to compare what is actually included before scaling up.
Funnel.io
$200per month (only annual rate published; no public monthly billing option)
Serpitis
$59per month, 7 day free trial
Why teams switch
The patterns we hear most often when teams move their reporting into Serpitis.
Native dashboards, widgets, and reports live inside Serpitis, instead of being delegated to a downstream BI tool or warehouse query.
Both data sources are first class citizens in the same workspace, so search visibility and analytics insight live next to one another.
Email performance lives alongside acquisition and search data, so retention and growth show up in the same workspace as the rest of marketing.
Add data sources or stakeholders without watching a flexpoint counter, so the budget conversation stays focused on outcomes.
Natural language analytics generation is part of the core experience, not gated behind enterprise tiers or services engagements.
Up to fifteen team members on Plus and thirty on Pro keeps growth pricing predictable for in house and agency teams.
Compose scheduler, page, and email nodes to define reporting cadence, audiences, and delivery in a single canvas.
Natural language prompts produce structured charts and narratives grounded in connected data, so reporting moves faster without a data team.
First user from a domain owns the workspace, preventing parallel signups and tightening centralized access control.
Day to day
How the workspace looks once your team is inside it.
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FAQ
Common questions teams ask while comparing Serpitis and Funnel.io for reporting, analysis, and recurring workflow management.
Yes, for teams that want reporting, dashboards, and AI generation rather than enterprise ETL and attribution modeling. Serpitis is the modern reporting workspace; Funnel.io is data engineering with measurement features layered on.
Funnel.io uses a flexpoint usage model with a 400-flexpoint minimum, starting at $200 per month for Starter (annual). Serpitis is a flat workspace plan at $59 per month that covers up to fifteen team members and includes AI Playground and reporting.
No. Funnel.io ships attribution modeling, incrementality, and MMM that Serpitis intentionally does not duplicate. Teams that need those modeling features should treat Serpitis as a reporting layer rather than a measurement platform.
No. Serpitis connects directly to GA4, Search Console, and Klaviyo and renders dashboards and reports without a warehouse step. Teams that already pipe data into BigQuery can keep that flow separately.
Yes. AI Playground reads from your connected Search Console and GA4 properties, plus Klaviyo if connected, and produces structured charts and summaries grounded in that data.
Connect your data, generate reporting outputs with AI, and ship recurring reports from a single team workspace.